UGC Competition Platform for Brands, Events & Communities

UGC Competition Platform for Brands, Events & Communities

Launch a photo or video challenge where people upload, share and collect votes — while your brand grows reach, emails and authentic UGC.

Turn a simple challenge into a viral participation loop

Instead of running another passive giveaway where people only comment “I’m in”, Say Cheese lets you create a real competition experience. Participants upload a photo or short video, receive their own voting link, and invite friends, followers, teammates or customers to vote for them.

Every approved entry lands in one branded competition gallery. You control the theme, prizes, upload rules, voting period, moderation process and winner announcement — while the campaign spreads through the participants themselves.

Everything you need to run a branded photo or video competition

Collect entries, approve submissions, let people vote and turn every contestant into a campaign promoter — all from one simple Say Cheese competition gallery.

1. Simple contestant upload

1. Simple contestant upload

Participants open your competition link or scan a QR code, enter their details and upload a photo or short video directly from their phone — no app required.

2. Moderated voting gallery

2. Moderated voting gallery

Approved entries appear in a branded gallery where visitors can browse, open individual entries and vote for their favourites.

3. Personal sharing links

3. Personal sharing links

Every approved contestant gets a unique voting page they can share on social media, WhatsApp, Messenger, email or community groups.

How Say Cheese drives viral engagement

The simplest viral mechanic: “Upload your clip → get featured → share the post → challenge spreads.”

1 Create your challenge album

Custom name, cover, upload settings. One link for all platforms. This is your viral entry point.

2 Share the link everywhere

Place it in Stories, pinned posts, bio links, comment sections — wherever your audience lives.

3 Curate → choose winners → publish

You control the narrative. Feature the best submissions across your social channels to trigger viral loops.
Pricing

Pricing plans

Choose the perfect plan for your Social Challenge From micro-creators to major brands — we’ve got you covered.

Built for engagement, UGC and campaign growth

Say Cheese competitions help brands, organisers and communities collect authentic content, grow participation and keep full control over the campaign experience.

1. No app, no friction

1. No app, no friction

Participants upload directly from their browser. The easier it is to join, the more entries your campaign can collect.

2. Built-in viral loop

2. Built-in viral loop

Every entry creates a reason to share. Contestants invite their own network to vote, helping your campaign reach people beyond your existing audience.

3. Brand-safe moderation

3. Brand-safe moderation

You approve submissions before they go public, keeping the gallery clean, relevant and aligned with your rules, prizes and brand.

4. Email verification & lead capture

4. Email verification & lead capture

Use email verification to support fairer voting, reduce suspicious activity and collect participant or voter emails with clear consent.

Ready to launch a competition people actually want to share?

Create a branded photo or video challenge in minutes. Let contestants upload, share and collect votes — while you grow reach, emails and authentic campaign content.

Competition ideas you can launch with Say Cheese

Am I Cool? Pet Edition

Pet owners upload a funny, cute or impressive photo or 30-second video of their pet. Friends vote for the coolest pet, while the organiser collects emails, pet-owner content and social reach. Perfect for pet shops, groomers, veterinarians, shelters and pet-friendly hotels.

Street Skills Challenge

Participants upload a 30-second video showing their best street skill: football freestyle, ball juggling, dance move, skate trick, parkour jump, basketball handle, martial arts combo or creative street performance. Great for sports clubs, youth communities, creators, local brands, schools and street events.

Best Fan Moment

Supporters upload match-day photos and short videos: goal celebrations, fan chants, team colours, away trips or family moments. Perfect for football, handball, basketball and youth tournaments.

Outfit Battle

Customers upload their best outfit photo or short video around a brand, colour, product or seasonal theme. Ideal for fashion brands, sportswear stores, sneaker shops and lifestyle campaigns.

Best Party Moment

Guests upload the funniest, wildest or most iconic party photo or short video. Great for clubs, DJs, festivals, birthday parties, bars and nightlife brands.

Summer Vibes Challenge

Participants upload their best summer photo or video: beach moment, road trip, festival clip, hotel stay, sunset, group selfie or family memory. Perfect for hotels, campsites, tourist boards, resorts and festivals.

Mini Talent Star

Participants upload a 30-second video showing a skill: football trick, dance move, juggling, singing, skating, magic trick or martial arts combo. Great for schools, youth clubs, sports clubs and local communities.

Foodie Shot Challenge

Customers upload their best food photo or short video: burger bite, pizza pull, dessert shot, coffee moment or food truck reaction. Perfect for restaurants, cafés, food festivals and delivery brands.

Sponsor Challenge

A sponsor creates a themed challenge inside a bigger event. Visitors upload content around a booth, product, mascot, outfit, activity or branded moment. Great for festivals, tournaments, trade shows and shopping centres.

Before & After Challenge

Participants upload transformation content around fitness, beauty, fashion, home projects, DIY, coaching or creative work. Ideal for brands where progress, change and personal stories matter.

Match Day Hero Challenge

Players, parents and fans upload their best football match photo or 30-second video: goals, saves, celebrations, team huddles, fan reactions or emotional final whistles. Friends and supporters vote for the match-day hero. Perfect for football clubs, youth tournaments, local leagues, academies and sports sponsors.

Goal of the Tournament

Players, coaches or spectators upload short clips of the best goals from a tournament. The community votes for the most spectacular finish, smartest team move or most emotional goal. Perfect for football, handball, basketball, futsal and school sports tournaments.

Best Save Challenge

Goalkeepers finally get their spotlight. Participants upload clips or photos of the best save, block, dive or defensive moment. Fans vote for the most impressive reaction. Perfect for football clubs, handball clubs, futsal tournaments, youth academies and goalkeeper schools.

Youth Tournament Moments

Parents, players and coaches upload tournament memories: team photos, celebrations, funny bench moments, warm-ups, penalties, medals and group selfies. The most-voted entry wins a prize for the player, team or family. Perfect for youth sports tournaments, school competitions, academies and local clubs.

Team Spirit Challenge

Teams upload their best team moment: pre-game chant, group celebration, dressing-room selfie, bus ride, funny warm-up, team dance or victory photo. The audience votes for the team with the strongest spirit. Perfect for tournaments, camps, company sports days and school events.

Best Celebration Challenge

Participants upload their most creative celebration after a goal, win, challenge or funny moment. Voters choose the best celebration of the day, week or tournament. Perfect for football matches, handball tournaments, school sports days, fan communities and brand activations.

Fan Zone Challenge

Fans upload photos or videos from the stands, fan zones, bars, home watch parties or away trips. The most passionate, funny or creative fan moment wins. Perfect for clubs, national team campaigns, sports bars, sponsors and event organisers.

Mini MVP Vote

After a match, tournament or event, organisers upload finalists or allow participants to submit their best moments. Fans vote for the MVP, best player, best move, best team moment or crowd favourite. Perfect for football, basketball, handball, volleyball, e-sports and school leagues.

Training Ground Challenge

Athletes upload their best training moment: a drill, trick, personal best, team exercise, funny fail or progress clip. The audience votes for the most dedicated, creative or entertaining entry. Perfect for sports clubs, gyms, coaches, academies and fitness communities.

Barbecue Legends Challenge

Friends upload the funniest or most iconic barbecue moment: grill master pose, burger stack, family table, garden games, dancing, kids playing, pet stealing food or the ultimate grill plate. Everyone votes for the barbecue legend. Perfect for private parties, food brands, local communities, picnic events and summer campaigns.

Best Grill Plate

Participants upload photos or videos of their best barbecue creation: steak, burger, vegetables, seafood, ribs, sausages, picnic board or homemade sauce. Friends vote for the tastiest-looking plate. Perfect for food brands, restaurants, grill equipment stores, supermarkets and summer events.

Backyard Games Challenge

Guests upload short videos from garden games: football tricks, badminton, darts, water balloon fights, cornhole, table tennis, kids’ races or funny challenges. The most entertaining entry wins. Perfect for family gatherings, company picnics, barbecues, school events and community days.

Vacation Photo Battle

Travelers upload their best vacation photo or short video: beach, mountains, city break, road trip, sunset, hotel pool, family moment or funny travel fail. Friends vote for the best holiday memory. Perfect for travel agencies, hotels, campsites, tourist boards, resorts and friend groups.

Best Travel Crew Moment

Groups of friends upload the best moment from their trip: airport selfie, car karaoke, beach game, dinner night, hike, party clip or chaotic packing moment. Voters choose the travel crew of the season. Perfect for travel groups, student trips, tourism campaigns and private friend competitions.

Road Trip Challenge

Participants upload photos or videos from the road: car selfies, scenic stops, snack breaks, playlists, border crossings, funny navigation mistakes or arrival moments. The most-voted road trip moment wins. Perfect for travel brands, car rental companies, tourism boards, youth trips and friend groups.

Hotel Guest Moment Challenge

Hotel guests upload their favourite moment from the stay: breakfast view, pool photo, room surprise, family activity, sunset drink, spa moment or local trip. The hotel gets authentic UGC, while guests vote for the best stay memory. Perfect for hotels, resorts, glamping sites, campsites and boutique accommodation.

Weekend Escape Challenge

Participants upload their best weekend escape moment: hiking, lake trip, city break, wellness day, family visit, food stop or romantic getaway. The audience votes for the most inspiring mini-adventure. Perfect for tourism campaigns, local destinations, hotels and lifestyle brands.

Where Should We Go? Vote

A group creates a voting gallery with destination options: beach, mountains, city trip, festival, spa, road trip or cabin weekend. Friends vote for where the group should go next. Perfect for friend groups, travel clubs, student groups, family planning and community polls.

What Should We Do Tonight?

Friends upload or create options for the evening: barbecue, cinema, bowling, dinner, game night, club, live music, karaoke or chill night. Everyone votes and the winning option becomes the plan. Perfect for friend groups, student communities, clubs, bars and local event promoters.

Best Option Wins

A group uses Say Cheese to vote on choices: which design, outfit, destination, activity, gift, team name, logo, party theme or challenge idea should win. Each option gets its own entry, and the group votes. Perfect for friends, small teams, creators, schools, agencies and communities.

Choose the Next Challenge

Creators, clubs or brands upload several challenge ideas and let the audience vote for the next one. Options could include pet challenge, football trick, outfit battle, food contest, summer photo or fan moment. Perfect for creators, communities, sports clubs and brands that want their audience involved in campaign planning.

Birthday Moment Challenge

Guests upload the best birthday moment: cake, toast, dance, surprise, group selfie, funny speech, gift reaction or afterparty clip. Everyone votes for the most legendary moment of the night. Perfect for private birthdays, venues, party planners, DJs and nightlife organisers.

Wedding Guest Challenge

Wedding guests upload their best candid photo or short video: funniest dance, emotional hug, table moment, bouquet catch, group selfie or party clip. The couple can award a small prize for the best guest moment. Perfect for weddings, wedding planners, DJs and venues.

School Trip Challenge

Students or teachers upload photos and short videos from a school trip: group moments, museum visits, nature walks, bus laughs, class selfies or project moments. The best entry wins a class prize. Perfect for schools, camps, educational trips and youth organisations.

Class Talent Challenge

Students upload 30-second videos showing a talent: football trick, dance, singing, comedy, drawing, magic, coding demo or creative performance. Classmates vote for the top entries. Perfect for schools, youth clubs, camps, student communities and local talent events.

Festival Crowd Challenge

Visitors upload their best festival moment: crowd photo, dance clip, outfit, food, friends, sunset, stage view or funny campsite moment. The organiser features the top entries and rewards the best one. Perfect for music festivals, cultural festivals, food festivals and sponsor activations.

City Moments Challenge

Residents upload photos or videos showing what makes their city special: local events, hidden corners, food, street art, parks, people, traditions or funny everyday moments. The public votes for the best city story. Perfect for municipalities, tourism boards, local media and community campaigns.

Local Hero Challenge

People nominate or upload a photo/video of someone who deserves recognition: coach, teacher, volunteer, neighbour, teammate, shop owner or community organiser. Voters choose the local hero. Perfect for municipalities, schools, NGOs, local businesses and community pages.

Best Work Moment

Employees upload photos or short videos from team moments: office fun, behind-the-scenes, team lunch, event booth, company sports day, project celebration or remote-work setup. Colleagues vote for the best company culture moment. Perfect for HR teams, employer branding, company events and internal campaigns.

Product in Real Life Challenge

Customers upload photos or short videos showing how they use a product in real life: outfit, home setup, sports use, travel use, unboxing or creative use case. The best entries win a voucher or product bundle. Perfect for e-commerce brands, retail stores, lifestyle products and social proof campaigns.

Best DIY Project

Participants upload before-and-after photos or short videos of a creative project: home corner, garden upgrade, handmade item, renovation detail, decoration, costume or craft. Voters choose the most impressive transformation. Perfect for DIY stores, craft shops, home brands, workshops and creator communities.

Funny Fail Challenge

Participants upload harmless funny fails: sports fails, pet fails, cooking fails, travel fails, dance fails or party fails. The funniest approved entry wins. Perfect for creators, communities, clubs, social media pages and entertainment brands.

Family Moment Challenge

Families upload their best everyday moment: Sunday lunch, holiday, kids playing, grandparents, pets, garden games, birthdays or family trips. Friends and relatives vote for the warmest or funniest memory. Perfect for family events, local communities, photo campaigns and seasonal promotions.

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Frequently asked questions

1. Do organisers need to install an app?

No. Say Cheese is a web app. You create and manage your competition from the browser.

2. Do contestants need to install an app?

No. Contestants join through a link or QR code and upload directly from their mobile browser.

3. What can contestants upload?

You decide. A competition can allow photos, short videos or both. You can also set upload limits per contestant.

4. Can we approve entries before they go public?

Yes. Entries can go through moderation before they appear in the public gallery. This helps prevent spam, inappropriate content and entries that do not follow your rules.

5. Can contestants share their own entry?

Yes. Every approved entry gets its own voting page, so contestants can share their link on social media, WhatsApp, Messenger, email or community groups.

6. Can we collect emails from contestants and voters?

Yes. With engagement mode and email verification, you can collect emails from participants and voters. For marketing use, you should always ask for clear consent.

7. Can we run a competition with three winners?

Yes. You can award first, second and third place based on votes. You can also add a jury prize, sponsor prize or voter raffle.

8. Can vote counts be hidden?

Yes. You can show vote counts to create excitement or hide them to reduce tactical voting.

9. Can we prevent fake voting?

You can use email verification, voting limits and manual review to reduce suspicious voting. For high-value prizes, we recommend reviewing final results before announcing winners.

10. Can we reuse uploaded content later?

Only if your rules and consent settings allow it. If you want to use UGC for social media, newsletters or ads, participants should clearly agree to that when entering.

11. Is this only for social media?

No. Social media is usually the main distribution channel, but you can also promote competitions through QR posters, in-store displays, email, websites, events, newsletters and sponsor materials.