1. Simple contestant upload
Participants open your competition link or scan a QR code, enter their details and upload a photo or short video directly from their phone — no app required.
UGC Competition Platform for Brands, Events and Communities
Launch a photo or video challenge where people upload, share and collect votes — while your brand grows reach, emails and authentic UGC.
Turn a simple challenge into a viral participation loop
Instead of running another passive giveaway where people only comment “I’m in”, Say Cheese lets you create a real competition experience. Participants upload a photo or short video, receive their own voting link, and invite friends, followers, teammates or customers to vote for them.
Every approved entry lands in one branded competition gallery. You control the theme, prizes, upload rules, voting period, moderation process and winner announcement — while the campaign spreads through the participants themselves.
Everything you need to run a branded photo or video competition
Collect entries, approve submissions, let people vote and turn every contestant into a campaign promoter — all from one simple Say Cheese competition gallery.
2. Moderated voting gallery
Approved entries appear in a branded gallery where visitors can browse, open individual entries and vote for their favourites.
3. Personal sharing links
Every approved contestant gets a unique voting page they can share on social media, WhatsApp, Messenger, email or community groups.
How Say Cheese drives viral engagement
The simplest viral mechanic: “Upload your clip → get featured → share the post → challenge spreads.”
1 Create your challenge album
Custom name, cover, upload settings. One link for all platforms. This is your viral entry point.
2 Share the link everywhere
Place it in Stories, pinned posts, bio links, comment sections — wherever your audience lives.
3 Curate → choose winners → publish
You control the narrative. Feature the best submissions across your social channels to trigger viral loops.
Pricing
Pricing plans
Choose the perfect plan for your Social Challenge From micro-creators to major brands — we’ve got you covered.
Built for engagement, UGC and campaign growth
Say Cheese competitions help brands, organisers and communities collect authentic content, grow participation and keep full control over the campaign experience.
1. Built-in viral loop
Every entry creates a reason to share. Contestants invite their own network to vote, helping your campaign reach people beyond your existing audience.
2. Moderated voting gallery
Approved entries appear in a branded gallery where visitors can browse, open individual entries and vote for their favourites.
3. Brand-safe moderation
Every approved contestant gets a unique voting page they can share on social media, WhatsApp, Messenger, email or community groups.
4. Email verification & lead capture
Use email verification to support fairer voting, reduce suspicious activity and collect participant or voter emails with clear consent.
Ready to launch a competition people actually want to share?
Create a branded photo or video challenge in minutes. Let contestants upload, share and collect votes — while you grow reach, emails and authentic campaign content.
Competition ideas you can launch with Say Cheese
Am I Cool? Pet Edition
Pet owners upload a funny, cute or impressive photo or 30-second video of their pet. Friends vote for the coolest pet, while the organiser collects emails, pet-owner content and social reach. Perfect for pet shops, groomers, veterinarians, shelters and pet-friendly hotels.
Street Skills Challenge
Participants upload a 30-second video showing their best street skill: football freestyle, ball juggling, dance move, skate trick, parkour jump, basketball handle, martial arts combo or creative street performance. Great for sports clubs, youth communities, creators, local brands, schools and street events.
Best Fan Moment
Supporters upload match-day photos and short videos: goal celebrations, fan chants, team colours, away trips or family moments. Perfect for football, handball, basketball and youth tournaments.
Outfit Battle
Customers upload their best outfit photo or short video around a brand, colour, product or seasonal theme. Ideal for fashion brands, sportswear stores, sneaker shops and lifestyle campaigns.
Best Party Moment
Guests upload the funniest, wildest or most iconic party photo or short video. Great for clubs, DJs, festivals, birthday parties, bars and nightlife brands.
Summer Vibes Challenge
Participants upload their best summer photo or video: beach moment, road trip, festival clip, hotel stay, sunset, group selfie or family memory. Perfect for hotels, campsites, tourist boards, resorts and festivals.
Mini Talent Star
Participants upload a 30-second video showing a skill: football trick, dance move, juggling, singing, skating, magic trick or martial arts combo. Great for schools, youth clubs, sports clubs and local communities.
Foodie Shot Challenge
Customers upload their best food photo or short video: burger bite, pizza pull, dessert shot, coffee moment or food truck reaction. Perfect for restaurants, cafés, food festivals and delivery brands.
Sponsor Challenge
A sponsor creates a themed challenge inside a bigger event. Visitors upload content around a booth, product, mascot, outfit, activity or branded moment. Great for festivals, tournaments, trade shows and shopping centres.
Before & After Challenge
Participants upload transformation content around fitness, beauty, fashion, home projects, DIY, coaching or creative work. Ideal for brands where progress, change and personal stories matter.
Frequently asked questions
1. Do organisers need to install an app?
No. Say Cheese is a web app. You create and manage your competition from the browser.
2. Do contestants need to install an app?
No. Contestants join through a link or QR code and upload directly from their mobile browser.
3. What can contestants upload?
You decide. A competition can allow photos, short videos or both. You can also set upload limits per contestant.
4. Can we approve entries before they go public?
Yes. Entries can go through moderation before they appear in the public gallery. This helps prevent spam, inappropriate content and entries that do not follow your rules.
5. Can contestants share their own entry?
Yes. Every approved entry gets its own voting page, so contestants can share their link on social media, WhatsApp, Messenger, email or community groups.
6. Can we collect emails from contestants and voters?
Yes. With engagement mode and email verification, you can collect emails from participants and voters. For marketing use, you should always ask for clear consent.
7. Can we run a competition with three winners?
Yes. You can award first, second and third place based on votes. You can also add a jury prize, sponsor prize or voter raffle.
8. Can vote counts be hidden?
Yes. You can show vote counts to create excitement or hide them to reduce tactical voting.
9. Can we prevent fake voting?
You can use email verification, voting limits and manual review to reduce suspicious voting. For high-value prizes, we recommend reviewing final results before announcing winners.
10. Can we reuse uploaded content later?
Only if your rules and consent settings allow it. If you want to use UGC for social media, newsletters or ads, participants should clearly agree to that when entering.
11. Is this only for social media?
No. Social media is usually the main distribution channel, but you can also promote competitions through QR posters, in-store displays, email, websites, events, newsletters and sponsor materials.